Who I am.
I create marketing experiences that bring every touchpoint in a consumer's journey together to build customer loyalty and grow brands. My expertise is building & executing omnichannel marketing & PR programs, online and offline media strategies, and brand storytelling.
My experience has spanned the food/CPG, beauty/cosmetics, luxury goods, sustainable home furnishings, and professional services industries. My approach is from the consumer and advertiser side of the conversation, making impactful consumer connections and driving results.
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What I've done.
My career began in TV news before moving to sales, and then marketing, where my passion for bridging communications and content has built lasting impressions on brands and consumers.
I've been hands-on in my career: leading end-to-end omnichannel campaign strategy and execution, leveraging my expertise across digital, print, linear TV/OTT/online video, social media, and PR.
My porfolio highlights the projects that showcase my leadership, innovation, and results-driven approach. Check out some of my favorite and most impactful samples of work.
When & Where: My resume.
I earned my BA in journalism with a minor in English, writing & editing from The Pennsylvania State University. I am a proud Nittany Lion.
How did a production assistant for a NYC DMA nightly news cast become a director of brand marketing for some of the world's biggest brands? My career path has been markedly unique, and I'm excited to share that story with you.